- Published in News Briefs
Real-time personalization platform provider Evergage has unveiled a new Data Hub. The tool is designed to help marketers gain a holistic view of their customers by gathering customer data from disparate sources, ultimately allowing for more targeted marketing campaigns, according to the company.
Evergage, a real-time personalization solutions provider, launched a new recommendations tool designed to suggest relevant content and products based on a prospect's behavior on the company website.
Available through the company's personalization platform, Evergage Recommend positions users to provide prospects with a relevant buying experience to help accelerate the buying process and boost conversion rates. The tool analyzes behavioral data to identify a website visitor's expressed or implied preferences. The solution can also compare prospects to recently closed business to identify the types of content that resonates within similar target audiences.
Other features include:
"This is an exciting new offering for our customers, and we’re thrilled to provide a tightly integrated platform for making relevant recommendations that are uniquely tailored to each individual’s experience," said Karl Wirth, co-founder and CEO, Evergage.
Evergage, a real-time web personalization solution, announced new multivariate testing capabilities designed to help B2B marketers maximize their personalization initiatives.
The new testing features provide digital marketers with a means to test the impact of changes to websites and apps. Users can compare multiple combinations of content, design, message types and forms to identify which options resonate with prospects.
As with the A/B testing feature, marketers can deploy Evergage multivariate tests to specific audience segments – such as people showing a strong affinity for a particular category of content or products but have not yet converted – or broad segments such as all first-time visitors.
“Marketers’ digital properties are the primary channels to engage prospects and customers today, and there is great power in being able to simultaneously test various section changes as you personalize content,” said Karl Wirth, Co-founder and CEO of Evergage. “Testing and measurement help marketers have more confidence in knowing they’ve optimized their website for achieving specific objectives, and raise the bar for personalizing digital experiences and engagement in real time.”