Scout's predictive analytics, along with Marketo’s automation capabilities, provides subscription-based businesses with the ability to create loyalty and increase customer lifetime value through user nurturing across the entire customer lifecycle.
Marketo and Modo Labs, a mobile engagement platform provider, announced an integration that is designed to help marketers track and engage prospects on mobile web sites and apps created with the Kurogo Publisher solution from Mondo Labs.
The partnership will also provide nurturing tools to help marketers build prospect files and learn more about the behaviors of mobile web site and app users, according to officials for both companies.
Leadspace is designed to help marketers quickly identify targeted leads across numerous data sources, including paid contact databases, social networks and web sites.
On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the third in a series related to the company's Marketing Nation initiative, which was launched in late October.
The current announcements related to the Marketing Nation initiative include:
Marketo Program Exchange. Marketo is developing a shared library of pre-built, verified marketing programs for the company's user community. Program Exchange templates cover categories such as lead scoring, email campaigns, lead nurturing, webinar creation and SEM.
ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline.
Designed for Marketo customers, the connector leverages Marketo to promote and manage webinar invitations, registration, confirmations, reminders and timely follow-up.