Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become one, given that they had somewhat similar product offerings but different structures.
ZoomInfo, the B2B account and contact database platform, unveiled enhancements to its ReachOut offering, as well as a new integration with HubSpot. Announced at the 2018 Growth Acceleration Summit held in Boston June 18-20, the new updates and integration position ZoomInfo customers to leverage account and contact data on a regular basis to increase productivity and profitability.
The future of selling, marketing and B2B customer experience continues to evolve and grow. B2B marketing and sales teams are always pushing the envelope, working more closely together to boost efficiency, close deals faster and accelerate growth. Lots of innovation is happening; what’s there not to love?
Among B2B communities, 2016 will be remembered for several new concepts, trends and technologies. But perhaps none have captured more attention than the re-emergence of account-based marketing as a viable growth strategy.