LinkedIn Adds Objective-Based Advertising Capabilities To Campaign Manager
LinkedIn's new Objective-Based Advertising tool in Campaign Manager is designed to make it easier for marketers to create…
Solution Spotlight January 4
Latest In: campaign management
Aprimo Introduces New Campaign Management Feature
Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts…
Solution Spotlight June 12
Full Circle Launches New Solution For Campaign Measurement And Impact
Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to…
Solution Spotlight June 13
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
CallidusCloud Acquires LeadRocket To Arm Sales With Marketing Data
CallidusCloud acquired LeadRocket, Inc., a social engagement and digital marketing platform provider. The acquisition will equip sales professionals…
Industry News February 6
CampaignCore From Averetek
CampaignCore was created to help ensure partners and affiliates are equipped and prepared to plan and execute campaigns…
Solution Spotlight July 23
B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013
One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…
Industry News February 27Marketers Discuss Cross-Channel Limitations, Top Technology Tools
There's no need to build the case for cross-channel marketing because it's already top of mind for a…
Industry News November 2Study Finds That Marketing Automation Is A High Priority For SMB Firms
A new study finds that marketing automation technology is increasingly important to the SMB market – and that…
Industry News July 25
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
