Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?
Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt…
Demanding Views April 7
Latest In: data strategies
Lockr’s AIM Seeks To Help Businesses Manage Online Identities
Lockr is an adtech-friendly single-sign-on (SSO) platform that seeks to help consumers manage their online identities. Lockr's B2B…
Solution Spotlight February 26
3 Ways To Rev Up 2024 Marketing With AI While Avoiding Data Privacy Pitfalls
Marketers are incredibly excited about generative AI, as the technology makes delivering immediate, personalized customer experiences at scale…
Demanding Views February 26
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
How Email Marketing Innovations Will Impact Brand Strategies
Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as…
Demanding Views February 9
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…
Industry News February 7
Protecting Privacy: Understanding The Role Of Data Restrictions In B2B
Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…
Blog January 30
Integrate Unveils AI-Driven Insight Engine, ‘Performance Center’
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify…
Industry News January 30
Using The Right Data To Beat Analysis Paralysis
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…
Demanding Views January 26
Snowflake Appoints Brad Burns As Chief Communications Officer
Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role,…
Industry News January 25
Cvent Acquires Jifflenow & iCapture To Expand Trade Show & Conference Offerings
Cvent, an event platform, acquired appointment scheduling platform Jifflenow and lead capture solution iCapture to help expand the capabilities of…
Industry News January 17
Glassbox Announces Generative AI Assistant To Enhance Digital Insight Access
Glassbox, a digital experience platform, released its enterprise-ready AI assistant, Glassbox Insights Assistant (GIA). In combination with Glassbox's…
Industry News January 12
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
