B2B marketing agency The Mx Group has announced the appointment of Tony Riley as Agency President. Reporting to co-founders Andy Mahler and Peter Wroblewski, Riley will be responsible for working across strategy, creative, media and production teams to improve the quality and efficiency of experience and work product for The Mx Group clients.
Riley’s experience creating highly successful marketing and sales strategies in both the B2C and B2B areas will help him oversee the agency-services portion of The Mx Group, providing brand advertising, marketing analysis and sales strategies expertise when needed. His experience in and passion for B2B will help him build The Mx Group’s partnerships with other global agencies.
“Tony has already proven himself as a great contributor on so many fronts, and he has been instrumental in the development of our global partnerships as well as in attracting top-notch talent,” said Mahler in an announcement on The Mx Group’s website. “He’s also a high-quality person who fits with our values and culture. We are excited for him to bring both his energy and perspective to a broader part of our business.”