Tropic has announced the general availability of its buyer enablement platform after securing $2.1 million in seed funding from the Founder Collective, with additional financing from Company Ventures and individual investors. The company said it will use the funding to expand its New York headquarters and scale its engineering, operations and go-to-market teams. Micah Rosenbloom, Partner at Founder Collective, will join Tropic’s board.
Tropic’s platform aims to guide teams through the buying process of buying software. Tropic’s platform is designed to match businesses to the best vendors based on their specific needs, allowing buyers to collaborate across teams and stakeholders, compare vendors and products and communicate and negotiate with vendors in real-time in one place. On the other side of the platform, vendors have limited visibility into how they are performing in each deal opportunity relative to competitors at every step in the sales process.