True Influence, a B2B marketing and lead generation services provider, released AppointmentBase, a new solution designed to help sales identify and book appointments with prospective customers who are actively in market.
The solution is positioned to use True Influence’s market intelligence, signal intent monitoring software and database of more than 500 million B2B contacts to identify high-level decision makers that match a user’s ICP. Promising prospects can then be flagged for sales outreach or entered directly into nurture programs. When a prospect commits to a sales meeting, the tool will book the appointment and transfer the contact to the user’s CRM or sales engagement platform.
"Our goal is to help our customers maintain a healthy pipeline that positively affects their revenue stream," said Brian Giese, CEO of True Influence, in a statement. "Through our AppointmentBase solution, we work with our customers to define their ideal customer profile and find prospects who are most likely to convert, based on competitive intelligence and other suitable indicators."