Uberflip, a cloud-based content experience platform, has acquired lead qualification platform SnapApp. Terms of the deal were not disclosed
Through the acquisition, Uberflip will be positioned to “improve lead qualifications for demand marketers by providing additional insights to automate more personalized content experiences,” according to Yoav Schwartz, CEO and Co-Founder of Uberflip.
Ten to 15 SnapApp team members will join Uberflip, bringing the total employee headcount to around 150. In addition, SnapApp’s headquarters will become Uberflip’s Boston office.
“Uberflip re-defined content marketing’s potential by coining the term content experience and building out a platform that equips marketers with the right content at every touchpoint to drive demand,” said Seth Lieberman, CEO of SnapApp, in a statement. “SnapApp joins the company to help continue its unprecedented growth and bring a broad array of new platform capabilities to Uberflip for demand marketers.”
