Uberflip Acquires SnapApp To Bolster Demand Gen Capabilities
Uberflip, a cloud-based content experience platform, has acquired lead qualification platform SnapApp. Terms of the deal were not…
Industry News December 4
Latest In: SnapApp
B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement
For much of the past decade, success for B2B marketers has been defined as getting buyers to respond…
Industry News November 15
SnapApp Raises $10.2M In Series B Funding
SnapApp, an interactive content creation platform, has closed $10.2 million in funding from principal investor Providence Strategic Growth.…
Financial News August 16
Don’t Go Chasing Waterfalls: Things I Learned From Sirius Decisions’ Latest Framework Launch
SiriusDecisions rolls out an update to their seminal Demand Waterfall and the B2B marketing intelligentsia goes wild and…
Demanding Views July 24
Leading Execs At Oracle’s Modern Marketing Experience Event Share Perspectives On “The Power Of Insight”
One of the key themes at Oracle’s Modern Marketing Experience event taking place in Las Vegas this week…
Blog April 26
Marketing Nation Summit Preview: Thought Leaders Define The Engagement Economy
B2B organizations are beginning to see better engagement with their audience, whether it's through marketing automation software, CRM…
Blog April 19
SnapApp Unveils Enhancements To Enable Interactive Content Creation
SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel…
Solution Spotlight April 11
SnapApp Launches Curation Tool For Creating Interactive Experiences
SnapApp's LeadREV is a content tool that enables users to drag and drop a PDF and convert it…
Solution Spotlight January 3
Study: 82% Of B2B Marketers Lack Confidence In Their Demand Gen Campaigns
B2B marketers are tasked, and expected, to produce higher-quality leads en masse. But new research conducted by Demand…
Industry News December 8
The 2016 Lead LifeCycle Series To Spotlight ABM, Interactive Content And Data-Driven Funnel Strategies
While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers,…
Industry News July 6
SnapApp Marketing Platform
SnapApp is a marketing platform that enables companies to create interactive content that generates leads and drives revenue…
Solution Spotlight March 26
Resources
Events & Webinars
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
