- Wistia upgraded its platform with new editing features and seamless video recording capabilities.
- The new offerings will now enable businesses to record, edit, host, market and measure their video content on one platform.
- Additional functions were also added to allow marketers to edit down and repurpose webinar recordings and long-form video content.
Wistia revealed new video creation offerings within its video marketing platform for B2B businesses. The new capabilities include editing features and seamless video recording.
According to the company's “2023 State of Video Report,” nearly 70% of respondents said they plan to create more video content in 2023. The new offerings are designed to empower users to record, edit, host, market and measure their video content on one platform.
The updated Wistia platform allows marketers to record their screens, webcams or both, as well as leverage new editing capabilities to create professional-quality videos with the ability to trim videos, add branded bumpers, stitch multiple videos together and add smooth transitions.
When paired with Wistia's webinar feature, the new capabilities aim to help streamline the process for marketers to edit down and repurpose webinar recordings or other long-form video content.
"Wistia is bringing the power of video creation to every business, in one platform," said Wistia's CEO and Co-founder Chris Savage in a statement. "Rather than jump between multiple apps to record, edit and publish content, our customers can easily add professional-looking videos to their marketing strategy all from one place. Our research shows that marketers have a huge appetite for creating more video — we're excited to help them unleash their creativity with Wistia."