Helpshift, a customer support platform for mobile apps, has released Campaigns for Proactive Support. The solution provides companies the ability to manage their data and deliver proactive automated customer service in-app messaging before problems occur.
FEATURES/FUNCTIONALITY
Campaigns for Proactive Support helps customer service teams communicate effectively with customers. The solution allows a company to deliver targeted and automated messages to users to drive engagement inside the app through Push Notifications & In-App Message, according to the company. The In-App Inbox stores all the messages sent by Campaigns and helps with lifecycle marketing.
TARGETED USERS
Helpshift’s vertical markets are gaming, E-commerce, IoT, productivity and digital entertainment. Campaigns can be used by companies looking to provide clients with in-app support.
COMPATIBILITY
By integrating customer service into the app, Campaigns allows apps to send data and signals to the user’s CRM system.
DELIVERY/PRICING MODELS
Pricing depends on the number of active users, so if an app has 10M monthly active users (MAU), the price ranges between $1 to $2 per 1K MAU. Support products have an agent-based pricing model and marketing automation is based on MAU.
CURRENT CLIENTS/USERS
Clients include VirginMedia and Deindeal.
COMPETITIVE POSITIONING
Helpshift is the first to bring marketing automation and customer support together to work on a single platform.
