Mariana is a data-driven marketing automation platform that identifies stakeholders in target accounts for account-based marketing (ABM) and persona marketing, and focuses on them through content marketing on social channels, such as Facebook and Twitter.
Mariana uses artificial intelligence to help marketers find prospects and build buyer personas. Personas can be built using titles and interests derived from social and web profiles.
Campaign managers are able to log into Mariana’s user base to kick-off social campaigns for target accounts and personas. Mariana’s B2B lookalike technology can help users find the right prospects in its contact database and automatically place content ads on their Facebook and Twitter feeds — all of which can be tracked on the Mariana dashboard.
Mariana is focused on B2B companies, ranging from start-ups to large technology and non-technology companies. Key stakeholders include heads of demand generation and marketing and sales operations.
Mariana is integrated with Salesforce.com, Marketo and Pardot through REST API.
Mariana is a SaaS platform, hosted on Amazon Web Services. Pricing is performance-based and includes a one-year subscription. Trials are available with three month contracts.
Existing customers include MemSQL, Fuze, Egnyte and Whitehat Security.
Mariana is a solution through which marketers can run true demand generation for ABM. By leveraging deep-learning based lookalike models, Mariana can identify and target multiple stakeholders at each account through multiple social channels.