NetLine, a B2B content syndication lead generation network, added three new products to its Advanced Solutions suite: Full Funnel Acceleration, Multi-Asset and Programmatic. Collectively, the new additions to the Advanced Solutions lineup aim to provide B2B marketers with real first-party data from in-market professionals to enhance demand generation, lead quality and downstream conversion.
Full Funnel Acceleration is designed to extract greater insights from prospects about their position in the buyer’s journey by obtaining buying signals during top-of-funnel engagement and following that person through their journey. It is positioned to layer outreach on top of content syndication, such that marketers obtain visibility into prospects’ needs and readiness to buy.
The Multi-Asset solution aims to transform a single content request into so much more. It is designed to position additional companion content for the user to select from, and track consumption to depict deeper intent signals and identify the prospect’s position in the buyer’s journey.
Programmatic is positioned to help marketers leverage self-reported, first-party data from real users across the NetLine network to enrich audience segmentation and targeting outside the NetLine footprint and across multichannel marketing tactics.
The solutions are designed for B2B marketers and/or agencies across all industries who are looking for scalable and repeatable, on-demand lead generation sourced directly from first-party user engagement.
Both full service and self-service solutions are equipped to easily integrate with virtually any third-party platform such as MAS, CRM, DMP and ERP. Leads can be fulfilled in real-time via API connections.
For self-service clients, the NetLine Portal is an easy-to-use platform where all campaign design, fulfillment setup, lead data and reporting can be accessed. It operates on a cost-per-lead basis, with filters and qualification layers as factors.
NetLine clients include Paycor, SAP, Citrix and more.
NetLine’s Advanced Solutions suite is designed to help marketers use reliable first-party data sets to hyper-target unique or niche audiences. The new additions position users to gain greater insights into buyer behavior, improve targeting and segmentation efforts and enhance content recommendations to accelerate the buyer’s journey.