Pernix Offers Comprehensive Performance Marketing Attribution Solution
- Written by Elise Schoening
- Published in Solution Spotlight
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing attribution logic. It is positioned to fuse attribution and analytical data with program tracking to make authentic, trackable program performance a reality.
The solution includes:
- Authentic, trackable performance: advertisers are in charge of attribution logic, so customers no longer have to pay CPA commissions on conversions that do not align with their attribution models;
- Partner performance grading: advertisers can eliminate the conflict of interest involved in third-party marketing platforms by doing their own tracking; and
- Customer data protection: the solution removes cumbersome and invasive third-party tags from advertisers’ websites, keeping load times down and stopping other platforms from collecting customers’ data.
Pernix is designed to support the entire performance marketing ecosystem, including advertisers, partners, networks and agencies.
It is positioned to work in conjunction with affiliate and partnership networks and platforms.
Pernix looks to help companies’ analytics and marketing platforms communicate effectively with each other to eliminate discrepancies and get them the data they need. The solution aims to enable users to re-allocate marketing spend based on performance within a custom attribution model.