Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
Latest In: performance marketing
The Hidden Gift ChatGPT Ads Will Give to Marketing Agencies
When ads in ChatGPT started leaking into the public, marketers reacted like they usually react to big LLM…
Demanding Views May 15
OneMagnify Acquires Optimal’s Performance Marketing Business
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…
News Brief March 23
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
2025 Demand Gen Report Year in Review Special Reports: Master B2B Marketing—Key Insights from 2025 Reports
The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an…
Blog December 22
Channel99 Launches View-Through Analytics Technology
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The…
Industry News December 6
Channel99 Debuts Verification Pixel To Create More Campaign Transparency
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…
Industry News September 25
Meet The 2023 Class Of B2B Innovators
The B2B Innovator Awards were created to celebrate the most progressive marketing and sales practitioners pushing the envelope to…
Blog August 15
Pernix Offers Comprehensive Performance Marketing Attribution Solution
Pernix is a digital marketing attribution application solution that aims to give advertisers complete control over performance marketing…
Solution Spotlight July 22
MRP Prelytix Aims To Bring Data-Driven Insights, Alignment To Marketing And Sales
MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating…
Solution Spotlight July 16
CAKE Performance Marketing Software
CAKE is a marketing platform designed to provide multichannel measurement for digital marketing campaigns and deliver insight into…
Solution Spotlight September 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
