Infinite Creative Will Break Modern Marketing Workflows
Advertising creative workflows are challenging to manage for human marketers, but as generative AI drives up ad volumes…
Demanding Views August 25
Latest In: performance marketing
Brooks Running Scales Creative Output and Doubles ROAS With Adora
Key Takeaways Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40…
Case Studies August 13
CTR’s Correlation to Revenue Pipeline is Negligible for SaaS Companies: GrowthSpree
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL…
News Brief August 12
Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…
Blog August 31
Madison Logic CEO Keith Turco on AI, SaaS Expectations, and the Future of Performance Marketing
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature May 18
The Hidden Gift ChatGPT Ads Will Give to Marketing Agencies
When ads in ChatGPT started leaking into the public, marketers reacted like they usually react to big LLM…
Demanding Views May 15
OneMagnify Acquires Optimal’s Performance Marketing Business
OneMagnify, a leader in artificial intelligence (AI)-enabled marketing solutions, recently acquired the performance marketing business of Optimal, a…
News Brief March 23
DemandFactor Rebrands as Demand.com
DemandFactor, a leading B2B demand generation and performance marketing company, has officially rebranded as Demand.com. The new name…
News Brief March 19
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
2025 Demand Gen Report Year in Review Special Reports: Master B2B Marketing—Key Insights from 2025 Reports
The B2B marketing landscape is constantly evolving, and staying ahead of the curve is no longer just an…
Blog December 22
Channel99 Launches View-Through Analytics Technology
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The…
Industry News December 6
Channel99 Debuts Verification Pixel To Create More Campaign Transparency
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to…
Industry News September 25
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