Demand Gen Report 2025 Reflections: Netline’s Josh Baez
The New B2B Reality: How Buyers Are Shaping the Funnel Before Vendors Even Notice If I had to…
Demanding Views December 15
Latest In: AI
AI Shifts B2B Marketing Teams to Own the Buyer Relationship: Walnut
Artificial intelligence (AI) has impacted how GTM teams sell and engage buyers in the past year, resulting in…
News Brief December 15
Xactly Unveils New AI Agents to Optimize GTM Strategy
Xactly has launched Incent AI Agents, empowering organizations to manage and optimize incentive compensation programs. Businesses face constant…
News Brief December 11
Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…
News Brief December 11
AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…
Feature December 10
B2BMX 2026: Innovation, Driving Growth and What’s Next for AI
With registration now open for B2BMX 2026, we want to provide you with the reason to attend the…
Blog December 9
Spotting Weak AI Content in Proposals: A Practical Guide
Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in…
Demanding Views December 5
Join Us Today for NetLine’s Josh Baez Webinar Focused on Winning B2B Buyers
For years, marketers have chased the “perfect moment” — that signal, that spike, that perfect time to act.…
Blog December 3
GMG Launches GEO Content Services for B2B Tech Brands
Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content…
News Brief December 2
Beyond the MQL: An Interview with Activate’s Chris Rooke on the Future of Demand Generation
The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating…
Feature December 2
CallMiner Advances Agentic AI Framework to Transform CX
CallMiner recently announced advancements to its agentic artificial intelligence (AI) framework, interconnecting analytics and automation workflows across the…
News Brief December 1
Outcomes Rocket ABM Report Shows ROI Impact of AI Integration
A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…
News Brief December 1
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
