agentic AI AI AI agents AI coworker artificial intelligence automotive retail co-op marketing customer database customer retention dealership technology Ford inride sales automation Trade Agent AI
On April 1, 2026, something quiet happened inside the Ford dealer portal that most of the auto industry…
Demanding Views
July 2
AI Ainsley Rossitto Alex Terry Alliant B2B martech beehiiv Board Member Alliant CEO CEO OroCommerce CEO VanillaSoft Chairman of the Board ContinuumGlobal Chief Revenue Officer Chief Revenue Officer beehiiv Chuck Ott ContinuumGlobal CRO Dave Kellogg David Hood Dreamdata go-to-market Head of Podcasts Dreamdata Jary Carter leadership appointments Marie Aiello OroCommerce personnel moves President and Chairman of the Board Site Impact President OroCommerce Ron Merritt Sales engagement Site Impact VanillaSoft Yoav Kutner
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and…
News Brief
July 1
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog
July 1
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
AI AI video artificial intelligence conversion customer experience enterprise marketing onboarding personalization real-time rendering regulated industries retention video personalization
Artificial intelligence (AI) video is having a moment, and for good reason. Enterprise teams across marketing, customer experience,…
Demanding Views
June 26
AI B2B marketing B2BMX 2026 content marketing demand generation Generative Engine Optimization Pipeline salesforce SEO WordPress VIP
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with…
News Brief
June 25
AEO AI AI search AI visibility Answer Engine Optimization artificial intelligence B2B buyers B2B marketing content strategy generative AI SEO vendor shortlists
Key Takeaways AI answer engines are reshaping B2B buying behavior, with buyers increasingly relying on tools like ChatGPT…
Feature
June 24
Acquisition Agentforce AI AI agents artificial intelligence automation customer service Customer Support enterprise AI Fin salesforce service technology
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…
News Brief
June 23
agentic commerce AI AI Discovery AI Optimization AI search artificial intelligence buyer journey conversational commerce discovery layer Generative Engine Optimization GEO LLMs
Most marketers are currently thinking about AI through the lens of visibility (if they’re thinking about it all).…
Demanding Views
June 23
AI AI in B2B marketing AI-mediated buying cycle Answer Engine Optimization artificial intelligence B2B buying committee Bombora buyer intent data demand generation early-stage intent generative AI marketing measurement
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with…
Demanding Views
June 19
agency demand agency operations AI AI era artificial intelligence B2B services cash flow financial risk late payments marketing agencies marketing industry payment delays
Key Takeaways: Demand for marketing agency services is rising sharply in the AI era, with search interest in…
News Brief
June 17
AI artificial intelligence autonomous workflows B2B sales CRM Data Quality funding GTM MarTech Revenue operations Sprouts.ai
Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining…
News Brief
June 16