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DemandGen Report Releases Content Preferences Survey Results


dgr3Content is often the first point of engagement between a solution provider and a potential buyer. Given the important role content is playing for companies, DemandGen Report recently conducted a survey to examine the shifting preferences of business executives. Published this week, The Content Preferences Survey report aims to guide B2B organizations looking to kick off a new content marketing strategy or improve upon an existing strategy.

“This survey illuminated interesting trends in the world of content marketing,” says Amanda Batista, author of the survey report and managing editor of DemandGen Report. “Solution providers, now more than ever, need to demonstrate a clear understanding of their prospects’ challenges, market trends and objectives. They also need to cultivate a greater role in content sharing by providing trustworthy content that establishes relationships with prospects.”

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Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends


Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.

Televerde B2B Marketing Study Highlights Automation Technology Adoption, Lead Generation Trends


Nearly a quarter (24%) of B2B organizations that currently do not have a marketing automation platform are planning to invest in one, according to new research released by Televerde, a provider of B2B sales pipeline development solutions.

The B2B Marketing Research Study features responses from more than 300 marketing and sales executives. The research, conducted online and at some of the industry events Televerde participates in, features metrics and other insight associated with more than 70 questions about lead generation, lead nurturing, lead conversion, marketing automation, and contact data practices and performance.

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