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Act-On Extends Inbound Marketing Capabilities, Unveils Mobile App

Act-On LogoAct-On announced Act-On Inbound, which extends Act-On’s marketing automation platform to include advanced inbound marketing capabilities such as SEO enhancement and in-depth metrics. The company also announced a new mobile app for Android and iPhone users along with increased offerings of mobile-optimized templates, forms, and preview options within the interface.

Act-On Inbound allows customers to optimize their content, blog, and web site for search engines, manage keywords for both SEO and AdWords, and accurately measure the effectiveness of these campaigns.

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