Latest In: behavioral scoring

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Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers

Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers

Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling…

Solution Spotlight November 1
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Infer Broadens Oracle Eloqua Integration With Behavioral Modeling Solution

Infer Broadens Oracle Eloqua Integration With Behavioral Modeling Solution

Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling…

Industry News April 25
b2b marketers B2C marketers behavioral scoring Email marketing automation Silverpop Silverpop Amplify universal behaviors
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Silverpop Hopes ‘Universal Behaviors’ Will Have Universal Appeal For B2B, B2C Marketers

At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data…

Industry News May 16
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