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Influitive Closes $7.3M Funding Round For Advocate Marketing Platform


FundingMarketing software vendor Influitive announced today that it has closed a $7.3 million funding round and added two new members to its board of directors.

According to a company news release, Hummer Winblad and Relay Ventures will lead the Series A funding round. Existing investors including Illuminate Ventures, New Enterprise Associates, Lightspeed Venture Partners and Resolute.VC will also participate.

ExactTarget IPO Draws More Attention To Marketing Automation Vendors


Marketing software vendor ExactTarget went public March 22, raising approximately $161 million. The company says it will use the cash to expand its sales and marketing efforts, and to extend its overseas business operations.

After opening at an initial price of $19 a share, the company's stock is currently trading in the $27 range, or more than 40% above its initial price.

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