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LinkedIn Releases Updated Campaign Manager To Deliver Full-Funnel Experience

LinkedIn Releases Updated Campaign Manager To Deliver Full-Funnel Experience

LinkedIn has added three new objectives to its redesigned Campaign Manager, which are positioned to better align companies with…

Industry News July 11
Aptara CEO Dev Ganesan Fishbowl Inc ItemMaster PathFactory
PathFactory Names New CEO

PathFactory Names New CEO

PathFactory, a B2B content insights and activation platform, announced Dev Ganesan will be leading the company as its…

Industry News July 10
6sense AI Andrew Hull Aprimo artificial intelligence Dan Shaw Ed Breault Fiix Software funnel gaps FunnelCake LeanData marketing funnel Okta Perficient Digital quarry sales alignment sales funnel Steve Watt
AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…

Industry News July 10
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