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acquire Acquisition Bill McDermott Data management EM experience managment Qualtrics Ryan Smith SAP SAP SE
SAP SE Acquires Qualtrics For $8B

SAP SE Acquires Qualtrics For $8B

SAP SE announced that it had signed a definitive agreement to acquire Qualtrics, a research and experience management…

Industry News November 12
categoritis customer experience Gil Canare Jonathan Tam marketing investment MarTech New Orleans SiriusDecisions TechX
SiriusDecisions TechX: Avoiding ‘Categoritis' In Marketing Investment

SiriusDecisions TechX: Avoiding ‘Categoritis’ In Marketing Investment

Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to…

Industry News November 9
ABM AdRoll Group B2B Ben Raffi Growlabs RollWorks Toby Gabriner
AdRoll Group Looks To Strengthen B2B Offerings With Growlabs Acquisition

AdRoll Group Looks To Strengthen B2B Offerings With Growlabs Acquisition

AdRoll Group, a growth platform company, has acquired Growlabs, a B2B lead generation and sales automation provider. The…

Industry News November 9
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