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ARO Averetek Channel Marketer Report Channel Marketing Forrester Jay McBain Jennifer Smith Liz Cope Maria Chien Mike Moore partner relationship management PRM SiriusDecisions Software AG TCMA
B2B Orgs Tap Through-Channel Marketing As Next Demand Gen Priority

B2B Orgs Tap Through-Channel Marketing As Next Demand Gen Priority

When ARO, the fluid management division of Ingersoll Rand, implemented a new partner relationship management (PRM) solution to…

Industry News June 13
B2B Video in Business Benchmark Report video marketing Vidyard
New Research: B2B Marketers Doubling Monthly Video Efforts, Usage Across Channels

New Research: B2B Marketers Doubling Monthly Video Efforts, Usage Across Channels

Video production continues to grow in the B2B marketing space and among business large and small. In fact,…

Industry News June 12
account planning Altify Altify Max augmented intelligence Sales Enablement
Altify Unveils Account Planning Solution With Augmented Intelligence

Altify Unveils Account Planning Solution With Augmented Intelligence

Altify, a sales performance software provider, has released Altify Max, an augmented intelligence solution designed to improve account…

Industry News June 12
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