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Andy Bear Marketing Solutions marketing strategy Quad/Graphics
Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics Launches Predictive Direct Mail Testing Platform

Quad/Graphics, a marketing solutions provider, unveiled a virtual, data-driven platform designed to show what types of direct mail…

Industry News March 19
David Cancel Drift email marketing marketing campaigns Marketing Solutions
Drift Launches Email Platform With Chatbot Messaging Capabilities

Drift Launches Email Platform With Chatbot Messaging Capabilities

Drift, a conversational marketing platform, announced the launch of its email platform designed to help businesses turn email…

Industry News March 15
anaplan BIg Switch Networks Lenskold Group Madison Logic Marketing analytics metrics Nextiva
B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B Marketers Rethink Reporting & Metrics To Better Gauge Pipeline Impact & Gather Buyer Insights

B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages…

Industry News March 14
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