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Latest In: Industry News

Adweek BrandShare Dun & Bradstreet programmatic advertising
Research: B2B Marketers Embracing Programmatic Media In 2018

Research: B2B Marketers Embracing Programmatic Media In 2018

New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they…

Industry News January 3
BrightFunnel Marketing analytics Terminus
Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for…

Industry News January 3
alignment Allocadia budgets Gartner Hive9 MongoDB spend VisionEdge Marketing
New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018

New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018

2018 may introduce a climate of receding marketing budgets, according to the most recent Gartner 2017-2018 CMO Spend…

Industry News January 3
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