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Life Beyond The Lead: Keynote Sessions At B2B Marketing Exchange Address Realities Of Buying Groups, New Campaign Models

Life Beyond The Lead: Keynote Sessions At B2B Marketing Exchange Address Realities Of Buying Groups, New Campaign Models

The fundamental shift from capturing individual leads to engaging buying within target accounts is a multidimensional change many…

Industry News January 24
content marketing research skyword
Research: Storytelling, Execution Top Characteristics Of High-Performing Marketers

Research: Storytelling, Execution Top Characteristics Of High-Performing Marketers

New research from Skyword, a content marketing software and services company, has found that only 27% of marketers…

Industry News January 23
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InsideSales Expands Microsoft Partnership To Promote Growth Of Sales AI Capabilities

InsideSales Expands Microsoft Partnership To Promote Growth Of Sales AI Capabilities

InsideSales.com, an AI growth platform for sales teams, is expanding its partnership with Microsoft to advance technology integrations…

Industry News January 22
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