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B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can…

Industry News April 18
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Openprise Launches Data Orchestration Platform For Oracle

Openprise Launches Data Orchestration Platform For Oracle

Openprise, a data orchestration platform for marketing and sales, has released a new data orchestration application for the…

Industry News April 17
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Oracle Modern CX Recap: Experts Share How Data & Digital Transformation Are Table Stakes For Legendary Customer Experiences

Oracle Modern CX Recap: Experts Share How Data & Digital Transformation Are Table Stakes For Legendary Customer Experiences

At the Oracle Modern Customer Experience in Chicago this week, attendees came away with a firm understanding: digital…

Industry News April 13
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