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B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement

B2B Marketers Step Up Shift From Activity Metrics To Identifying & Driving Engagement

For much of the past decade, success for B2B marketers has been defined as getting buyers to respond…

Industry News November 15
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Radius Partners With LiveRamp, Unveils Joint B2B Digital Ad Solution

Radius Partners With LiveRamp, Unveils Joint B2B Digital Ad Solution

Radius, a B2B data and predictive intelligence software, announced it has partnered with LiveRamp, an Acxiom company and…

Industry News November 15
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LinkedIn Expands Lead Gen Forms To Sponsored InMail

LinkedIn Expands Lead Gen Forms To Sponsored InMail

LinkedIn has announced the release of Lead Gen Forms capabilities within Sponsored inMail campaigns and an upgraded Dynamic…

Industry News November 14
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