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Latest In: Industry News

ABM account-based marketing Demandbase demandbase one Informa TechTarget Jillian Coffin Palo Alto Networks TechTarget Vanessa Willett
B2B business strategy concept. Businessman working with B2B virtual on laptop, conceptualizing strategy, partnership, targets in business to business services. E commerce, B2B Marketing, enterprise,

Informa TechTarget, Demandbase Announce Strategic B2B Marketing Partnership  

Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business…

News Brief April 3
CDP Composable CDP customer data platform Hightouch Tejas Manohar
Customer data platform or CDP to collect first party data and pii data from software

From Legacy to Innovation: The Rise of Composable CDPs 

The Customer Data Platform (CDP) market is undergoing a seismic shift.   Legacy players such as mParticle, ActionIQ,…

Feature April 2
2025 B2B Campaign Optimization Series AI-Powered B2B Advertising: The Future of Targeting and Personalization Alexis Carroll Cline Crafting Content That Maximizes C-Suite Impact. Demandbase Emerald Emerald Studio Hannah Jordan Jenna Abrams Juan Alvarado Lori Culliton Sheri Butts
2025 B2B Campaign Optimization Series

Master Campaign Optimization in 2025 with Webinar Series this Month

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report…

News Brief April 1
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