Leads360, a provider of cloud-based sales automation technology, announced the availability of Performance-Based Distribution and Lead Scoring features.
Performance-Based Distribution continuously learns and self-tunes based on real-time sales representative performance to optimize lead assignment, according to company officials. Lead Scoring gives Leads360 customers the ability to quickly differentiate leads based on their quality score and uses the score to improve lead distribution and sales follow-up; helping sales reps prioritize leads that have a greater chance of converting.
“Sales leaders are looking for ways to continuously optimize sales performance with technology, and more recently leveraging big data,” said Nick Hedges, President and CEO of Leads360. “Leads360’s Intelligent Sales Automation features, like Performance-Based Distribution, utilize advanced algorithms to calculate real-time performance data and auto-optimize the sales process.”
Leads360 LeadManager automates the distribution and prioritization process. “The addition of Lead Scoring is a critical next step in the evolution of intelligent sales software,” said Hedges. “With this feature, Leads360 is taking data on lead attributes and behaviors and making it actionable for sales teams.”
Lead scoring dynamically analyzes and grades leads based on key, pre-defined attributes and behaviors, assigning a numeric positive or negative value to determine the relative quality of the lead. The score can be incorporated into lead distribution rules and follow up actions, to help sales reps prioritize leads with a higher probability of converting.
Leads360 joined Marketo’ Launchpoint partner ecosystem, last fall.