The report analyzed data collected from more than 6 million unique visitors to their web site from Jan. 1, 2008 through Aug. 31, 2013. According to the report, the goal is to discover when B2B buyers perform research on the web, when they convert on a web site and when vendors can get them on the phone.
The report included three major takeaways:
- Vendors should call their leads as fast as they can;
- Tuesday through Thursday is the best time to reach buyers, with twice the average qualification rate as other business days; and
- The week before Christmas is surprisingly active for conversion and qualifies rates.
“While this report is based on data from our unique business and lead qualification processes, I hope it provides fresh insights into how B2B buyers are researching and converting on the Web,” said Derek Singleton, B2B Sales and Marketing Analyst at Software Advice.