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Marketo Unveils Customer Engagement Tools To Simplify Targeted Campaigns

Marketo announced the availability of the Marketo Customer Engagement engine, which company officials say will simplify the process…

Industry News June 11
“Duplicate Leads: Unrealized Value or Waste of Time?” John Reese duplicate leads study Leads360 VP of Marketing and author of the blog.

Duplicate Leads Have Above-Average Conversion, New Study Finds

Marketers are quick to discard duplicate leads to avoid doubling their demand generation efforts. But new research reveals…

Industry News June 11
Shadow Vidyard WP The New ROI Star of Marketing

Rock Your ROI With Video Analytics

If you want to be a marketing star, video has to be on your playlist. Video is a…

June 10
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