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David Raab Predictive Analytics predictive models
David Raab

Vendors Combine Data And Databases With Predictive Analytics To Simplify Deployment

By David M. Raab, Principal, Raab Associates Predictive analytics has always seemed like a great tool for business…

Demanding Views April 9
Adobe budget decisions Cigna and Avaya have been added to the agenda at this month's B2B Content2Conversion Conference Content Targeting And Personalization: Improving Engagement At The Account Level creative IBM media channels successful digital campaigns tactics taking place April 22-23 in New York at The TimesCenter
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B2B Content2Conversion Conference Adds Speakers From IBM, Cigna, Avaya And Adobe

Speakers from Adobe, IBM, Cigna and Avaya have been added to the agenda at this month's B2B Content2Conversion…

Industry News April 9
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Infographic: What Does A Lead Cost?

While a shotgun approach such as direct mail or a webinar can hit more targets and generate more…

April 9
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