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Mid-Year Review: Acquisitions, IPOs and Content Strategy Top Of Mind For B2B Marketers
Since the announcement of Oracle's plans to acquire marketing automation vendor Eloqua, marketers have been eagerly following Oracle's…
Industry News July 2
The New Demand Funnel Is An Hourglass, Says DemandGen International’s David Lewis
The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel…
Industry News July 2
Left Brain DGA Moving Into Technology Space With Launch Of MiDash ROI Tool
Even with the growing adoption of marketing automation, CRM and web analytics tools, most marketers are still challenged…
Industry News July 1
Resources
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
