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2024 State Of CTV Advertising: Overcoming Knowledge Gaps To Focus On B2B Performance Plays
Though Connected TV (CTV) advertising first showed up on screens in the late 1990s via TiVo, the programmatic advertising…
November 13
LinkedIn Releases AI-Assisted Intelligence Features
LinkedIn released two AI-powered features — Account IQ and Relationship Map — to enhance its existing Sales Navigator platform. Account IQ seeks…
Industry News November 10
Using ‘Presales’ CRM Data To Optimize Your Nurture Interactions
As sales executives are expected to do more with less, operational support across departments becomes even more critical…
Demanding Views November 10
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
