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Marigold Zeta Global
Konskie, Poland February 14, 2025: Zeta Global company logo displayed on mobile phone

Zeta Global to Acquire Marigold’s Enterprise Business

Zeta Global has entered into a definitive agreement to acquire Marigold’s B2B enterprise software business, including Marigold Loyalty, Cheetah…

News Brief October 14
#SPS25 AI Alicia Hale artificial intelligence Building the Future of B2B Marketing with AI Automation & Alignment Demandbase Rob Jekielek Strategy & Planning Series The Harris Poll
Futuristic Technology Concept with Robot Hand Interaction and Human Hand Engaging in B2B Business Agreements and Strategies Against Urban Skyline. Tessel

SPS25: Demandbase on Activating Intelligence for Measurable Growth

B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re…

Blog October 13
10Fold AI AI-First artificial intelligence brand awareness Buyer-Ready: Inside the New Era of B2B Content Marketing ChatGPT Generative Engine Optimization GEO paid media Perplexity SEO social media
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AI Search Surpasses SEO in How B2B Buyers Find Content

To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research…

News Brief October 13
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Campaign Optimization Series
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Strategy & Planning Series