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Act-On Software B2B marketing Corporate Executive Board Eloqua marketo SAVO Group SiriusDecisions

B2B Marketers Starting To Track Social Influence From Cold To Close

Editor's Note: The following article is the first in a two-part series highlighting how B2B companies are using…

Industry News July 17
b2b sales cycles b2b social collaboration application SAVO Group SAVO Teams

SAVO Launches Social Collaboration Tool To Accelerate Sales

The collaborative potential of social media has been a draw for sales teams for years, but putting it…

Industry News July 17
B2B marketing Jenny Vance lead generation LeadJen
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Leveraging The Alphabet To Improve Lead Generation

By Jenny Vance, President, LeadJen When it comes to lead generation, marketers should know their ABCs. That's right,…

Industry News July 17
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