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#B2BSMX Preview: Insider Insights Into The ABM Track

#B2BSMX Preview: Insider Insights Into The ABM Track

Despite 96% of B2B marketers indicating that they have a documented ABM strategy, 40% are still struggling with…

Blog July 17
alignment buyer behavior buyer insights Data management intent data Marketing sales
B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

B2B Sales & Marketing Teams Must Look Beyond Intent Data To Recognize True Buying Signals

Attempting to home in on a B2B sale can feel like a courtroom drama: You point to intent…

Demanding Views July 14
2023 State Of Growth Marketing: Orgs Focusing On AI & Data To Improve Efficiency & Increase Customer-Centricity

2023 State Of Growth Marketing: Orgs Focusing On AI & Data To Improve Efficiency & Increase Customer-Centricity

Given the recent innovations in B2B, traditional marketing strategies are no longer up to snuff. With 83% of…

July 12
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