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Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret
More than half (59%) of global businesses regret at least one software purchase they made in past 18…
Blog November 27Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s…
Industry News November 22Gong Unveils New AI Tools To Help Drive Revenue Outcomes
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating…
Industry News November 22