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What’s Working In B2B Advertising: B2B Advertisers Overhaul  Targeting & Identification Processes, Implement Engagement  Metrics & AI For Account-Based Advertising

What’s Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising

Although Gartner research found that marketers’ digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement…

October 28
Bizzabo event experiences event marketing video marketing video production suite
Bizzabo Acquires TeeVid, Launches Ultimate Video Production Suite

Bizzabo Acquires TeeVid, Launches Ultimate Video Production Suite

Bizzabo, an event experience OS, acquired TeeVid, an interactive virtual event platform, to create its Ultimate Video Production…

Industry News October 26
ABM Accountbased marketing buying group marketing funding Influ2 personbased advertising
Influ2 Raises $8M In Series A Funding

Influ2 Raises $8M In Series A Funding

Influ2, a person-based advertising (PBA) platform provider, secured $8 million in Series A funding led by Rally Ventures.…

Financial News October 26
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