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Content Marketing & Demand Gen: Make The Synergy, Make The Sale

Content Marketing & Demand Gen: Make The Synergy, Make The Sale

Content is king at the moment. But if an engaging webinar, white paper or video appears and hardly…

Demanding Views October 22
customer marketing. customercentricity Jeanne Hopkins Lolacom
Lola.com CMO Jeanne Hopkins: ‘Customer Marketing Should Be The Meta'

Lola.com CMO Jeanne Hopkins: ‘Customer Marketing Should Be The Meta’

Ongoing discussions around customer-centricity in the B2B world have led to an ever-important question: who should own the…

Industry News October 21
B2BDE19ED Customer Advocacy customer relationship personalization
3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships

3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships

Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on…

Blog October 21
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