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LeadsRx Adds Ad Analytics Capabilities To Attribution Platform
LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution…
Solution Spotlight January 11
How To Sell To Your New C-Suite Buyer
While 2020 presented many changes and challenges to the sales process, one key trend to keep in mind as…
Demanding Views January 8
Emerald Acquires B2B Purchasing Platform PlumRiver
Emerald Holding Inc., a B2B trade show and conference producer that specializes in retail and technology, has acquired…
Industry News January 8
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