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InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform,…
Industry News August 7
The Secret To Unlocking Anonymous B2B Buyer Engagement
AI is more than just the latest buzzword — it’s now a critical component of guiding decision-making in businesses.…
Blog August 7
Ranking B2B’s Top 3 Content Formats For Buyer Engagement
In the first five days of the 2024 Paris Olympics, viewership was already up 79% from the 2021…
Feature August 7
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
