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Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…
Industry News September 13
Act-On Software Releases New Analytics Tool
Act-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed…
Industry News September 13
Why Marketers Must Take Content Marketing More Seriously
Quality content defines a marketing team's ability to engage prospective buyers and provide the information they need to…
September 13
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
