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ABM Accountbased marketing Data management multitouch attribution
Rise In Multi-Touch Attribution Fueled By ABM, Data Convergence

Rise In Multi-Touch Attribution Fueled By ABM, Data Convergence

For many of today's B2B marketers, success is no longer measured by generating leads at the top of…

Industry News June 15
account scoring HP Lead scoring predictive lead scoring SalesPredict
HP Boosts Win Rate By 40% With Predictive

HP Boosts Win Rate By 40% With Predictive

Computer manufacturing giant HP leveraged SalesPredict's predictive capabilities to improve its lead and account scoring efforts.

Case Studies June 15
CMOs May Be Missing Out On Revenue Signals Sitting Right Inside Their Salesforce Data

CMOs May Be Missing Out On Revenue Signals Sitting Right Inside Their Salesforce Data

As CMOs get more active in analyzing revenue, one of the common steps is evaluating their Total Addressable…

Blog June 14
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series