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Rise In Multi-Touch Attribution Fueled By ABM, Data Convergence
For many of today's B2B marketers, success is no longer measured by generating leads at the top of…
Industry News June 15HP Boosts Win Rate By 40% With Predictive
Computer manufacturing giant HP leveraged SalesPredict's predictive capabilities to improve its lead and account scoring efforts.
Case Studies June 15CMOs May Be Missing Out On Revenue Signals Sitting Right Inside Their Salesforce Data
As CMOs get more active in analyzing revenue, one of the common steps is evaluating their Total Addressable…
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