Fresh Planning Strategies To Implement With Your Marketing Team
As a marketer, we know you’re constantly challenged with proving the ROI of your investment. That’s no easy feat!
A great way to start is by setting up an effective planning strategy and sticking to it. This e-Book highlights four marketing planning strategies top organizations do differently to bolster better business results. You’ll hear from companies such as Fuze and IDC, and learn how to:
- Align marketing plans with company-wide strategy;
- Structure plans according to industry standards and best practices;
- Combine top-down planning with bottoms-up planning; and
- Partner with the finance team in the marketing planning process.
