4 Things The Best Global Marketing Organizations Do Differently In Marketing Planning

Fresh Planning Strategies To Implement With Your Marketing Team

As a marketer, we know you’re constantly challenged with proving the ROI of your investment. That’s no easy feat!

A great way to start is by setting up an effective planning strategy and sticking to it. This e-Book highlights four marketing planning strategies top organizations do differently to bolster better business results. You’ll hear from companies such as Fuze and IDC, and learn how to:

  • Align marketing plans with company-wide strategy;
  • Structure plans according to industry standards and best practices;
  • Combine top-down planning with bottoms-up planning; and
  • Partner with the finance team in the marketing planning process.

Download the e-Book here to learn how top organizations, such as Fuze and IDC, bolster business results with effective planning.

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