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Demandbase digital advertising display advertising research
Study: 71% Of B2B Marketers Say Digital Ads Don't Meet Expectations

Study: 71% Of B2B Marketers Say Digital Ads Don’t Meet Expectations

Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization's…

Industry News March 4
ABM account targeting LinkedIn sponsored campaigns
LinkedIn Launches ABM Tool Tailored To Sponsored Campaigns

LinkedIn Launches ABM Tool Tailored To Sponsored Campaigns

After a not-so-successful attempt at implementing its Lead Accelerator product after acquiring Bizo, LinkedIn has announced the launch…

Industry News March 3
The #B2Bbuzz: Credibility Will Lead Your Content To Victory

The #B2Bbuzz: Credibility Will Lead Your Content To Victory

[View the story “The #B2Bbuzz: Credibility Will Lead Your Content To Victory” on Storify]

Blog March 2
B2B Marketing Exchange
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