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Net Gains: The New Audience Measurement Reality In The Sharing Economy

Net Gains: The New Audience Measurement Reality In The Sharing Economy

With the prevalence of second-screening and the fragmented multichannel landscape, marketers are struggling to pair audiences with both…

Demanding Views November 4
Acquisition Adobe Axis41 cloud capabilities content strategy customer experience demand generation Merkle
Merkle Acquires Axis41 To Bolster Cloud Platforms, Strengthen Adobe Partnership

Merkle Acquires Axis41 To Bolster Cloud Platforms, Strengthen Adobe Partnership

Merkle, a data-driven marketing agency, announced it has acquired Axis41, a web and app development agency, to reinforce…

Industry News November 4
demand automation demand generation HG Data metadata targeting
Metadata Partners With HG Data To Fuel Its Demand Gen Platform

Metadata Partners With HG Data To Fuel Its Demand Gen Platform

Demand generation platform provider Metadata has partnered with HG Data, a competitive intelligence technology company, to enhance its…

Industry News November 3
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Campaign Optimization Series
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