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B2B Buyer Personas Gain Positive Boost With Technology
While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…
Industry News April 13
BoomTrain Partners With SparkPost To Enable Email Personalization
Boomtrain, a predictive marketing company, has teamed up with SparkPost, a cloud-based email solution provider, to provide email…
Industry News April 12
Hive9 Aims To Automate B2B Journey Mapping Process With New Release
Marketing performance management company Hive9 unveiled a new solution designed to automate the journey mapping process for B2B…
Industry News April 12
Resources
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
